Editorial standards
How we create and review our content
Health information is only worth publishing if you can trust it. This page explains how our 52 breast cancer guides are researched, written, sourced and reviewed — and how to tell us if we ever get something wrong.
Our principles
What our content stands on
Four principles govern everything we publish about breast cancer.
Trusted sources only
Every health guide we publish is based on guidance from the NHS and the World Health Organization (WHO). We do not use unverified blogs, commercial sources or AI-generated claims as the basis for medical information.
Sources cited on every page
Each guide lists the sources it draws on so you can check the original guidance yourself. Where a figure or recommendation comes from a specific body, we name it in the text.
Plain, accessible English
We write for everyone — not just clinicians. We explain medical terms when we use them and aim for content that is clear, calm and free of alarmist language.
No diagnosis, no false promises
Our content is for general information and awareness. It never diagnoses, never replaces a consultation with your GP or breast care team, and never overstates what any treatment can do.
Our process
From research to published guide
Every guide goes through the same five steps before — and after — it is published.
Research
We start from primary, authoritative guidance — principally the NHS (nhs.uk) and the World Health Organization — and gather the current consensus on the topic.
Draft
A member of our editorial team writes the guide in plain English, structured around the questions people actually ask, with sources noted as we go.
Review
The draft is checked against current NHS and WHO guidance for accuracy, balance and completeness before it is allowed to go live.
Publish
We publish the guide with its sources listed and a clear "last reviewed" date so you always know how current the information is.
re-review
Every guide is scheduled for re-review at least once a year — and sooner whenever NHS or WHO guidance changes in a way that affects what we say.
Keeping content current
Our review cycle
Medical guidance evolves. Treatments improve, screening ages change, and survival figures are updated. Out-of-date health information can be as harmful as inaccurate information — so we date every guide and review it on a schedule.
- Every guide carries a visible "last reviewed" date so you always know how current it is.
- Each guide is re-reviewed against NHS and WHO guidance at least once every 12 months.
- We review sooner whenever NHS or WHO guidance changes in a way that affects our content.
- When we make a substantive change, we update the "last reviewed" date to reflect it.
Who reviews our content
Our editorial team
Our breast cancer guides are written and maintained by the Breast Cancer Charity editorial team and checked against current NHS and WHO guidance before publication. We do not publish anonymous medical claims: every guide states the sources it relies on and the date it was last reviewed.
We are committed to strengthening this further by engaging a named, suitably qualified clinical reviewer — such as a GP or breast care nurse — to formally review our health content. Until that review is in place, we describe our content as "reviewed against NHS and WHO guidelines" rather than attributing it to a named clinician, so that our claims remain honest and verifiable.
Corrections
If we get something wrong
We take accuracy seriously, but no editorial process is perfect. If you spot an error — a factual mistake, an out-of-date figure, a broken source, or anything that reads as misleading — please tell us. We would rather hear about it and fix it.
- Email us at [email protected] or use our contact page, noting the page and the issue.
- We aim to acknowledge corrections within five working days.
- Where a correction is needed, we update the page and refresh its "last reviewed" date.
Important
Medical disclaimer
The information on this website is provided for general awareness and education only. It is not medical advice and is not a substitute for a consultation with a qualified healthcare professional. Always speak to your GP, breast care nurse or specialist about your own circumstances.
If you notice any change in your breasts that is not normal for you, contact your GP without delay. If you have a medical emergency, call 999 or go to your nearest A&E.
Who we are
About this campaign
Breast Cancer Charity is a breast cancer awareness and screening campaign run by World Aid Network. Our mission is to close the global gap in breast cancer survival by funding early detection and screening for women who would otherwise have no access to it.
World Aid Network is registered with the UK Information Commissioner's Office (ICO registration ZC156579). Our application for registration with the Charity Commission for England and Wales is currently in progress; until that registration is confirmed we do not describe ourselves as a registered charity.
To see how donations are used, visit our Your Impact page.
Explore our breast cancer guides
52 in-depth guides covering symptoms, diagnosis, treatment, screening, genetics and life after cancer — each written in plain English and reviewed against NHS and WHO guidelines.