Screen One More is Breast Cancer Charity's owned October campaign. During Breast Cancer Awareness Month (1–31 October, observed across the UK and worldwide), supporters pledge to fund at least one complete breast cancer screening (£25) for a woman in a low-income community who has never been examined. The pledge is simple; the outcome is concrete.
Why Screen One More exists
October generates enormous pink-ribbon visibility — in workplaces, on social media, and across high streets. Visibility alone does not save lives. In the UK, the NHS invites women aged 50–71 for mammograms every three years; five-year survival exceeds 85%. In many low-income countries, routine screening does not exist and survival can fall below 40%. Screen One More converts October attention into one measurable unit: one more woman screened, one more chance to catch cancer before it spreads.
Breast Cancer Charity runs Screen One More as an independent campaign. We are an initiative of World Aid Network and are not affiliated with other charities' branded October events.
What £25 funds through Screen One More
Each Screen One More pledge funds a complete screening pathway for one woman in a community without NHS-equivalent access: clinical breast examination, ultrasound where equipment is available, health education on signs and symptoms, and referral for biopsy if a suspicious finding needs follow-up. This is the same £25 unit used across our field programmes in South and South-East Asia.
How to take part as an individual
- Pledge one screening (£25) — or more if you can. Five pledges fund a small community screening session.
- Pair your pledge with the 31-Day TLC Challenge: Touch–Look–Check daily through October (NHS method).
- Share #ScreenOneMore on social media with one fact about early detection.
- Attend your own NHS screening invitation if you are eligible — October is a useful reminder.
- Contact [email protected] or call 020 4622 0003 while online giving opens soon.
Screen One More at work, school or in your community
Workplace and community pledges multiply impact quickly. A team of ten each pledging one screening funds ten examinations in a single month. Practical formats that work well in Britain:
- Pink dress-down day with a £5 suggested donation — pool proceeds into Screen One More pledges.
- Employer matched giving — ask HR to match staff pledges pound for pound during October.
- Sponsored walk or step challenge — tie miles to screening units (£25 per pledge).
- School or university assembly on NHS screening and TLC, with a voluntary Screen One More collection.
- Bake sale or coffee morning — be explicit that £25 from the takings funds one overseas screening.
Pair Screen One More with the 31-Day TLC Challenge
Awareness only works if it changes behaviour. The 31-Day TLC Challenge builds a monthly breast awareness habit using Touch–Look–Check — the method recommended by the NHS. Each day in October, take two minutes to check your breasts and share one fact about early detection. TLC does not replace mammograms, but it helps you notice changes between NHS screening appointments.
October in context: UK facts that motivate the pledge
Around 56,000 people are diagnosed with breast cancer in the UK each year. When caught early through screening, five-year survival is roughly 99% at Stage I. Globally, the WHO recorded 2.3 million new cases in 2022 — and the majority of deaths occur where screening arrives too late or not at all. Screen One More is for donors who want October to mean more than a ribbon.
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