Quick facts
- Created
- 1992, by Evelyn H. Lauder with Self magazine editor Alexandra Penney
- Source: The Estée Lauder Companies: the Breast Cancer Campaign
- Most worn
- In October, Breast Cancer Awareness Month, marked worldwide
- Source: WHO: Global Breast Cancer Initiative, Breast Cancer Awareness Month
- The message
- Know what is normal for your breasts and get any change checked
- Source: NHS: how to check your breasts or chest
- Emoji
- There is no pink ribbon emoji; people use the reminder ribbon 🎗️
- Source: Emojipedia: reminder ribbon
Key takeaways
- The pink ribbon stands for breast cancer awareness, support and remembrance.
- It was launched in 1992 by Evelyn H. Lauder and Alexandra Penney. (The Estée Lauder Companies: the Breast Cancer Campaign)
- It is worn most in October, Breast Cancer Awareness Month. (WHO: Global Breast Cancer Initiative, Breast Cancer Awareness Month)
- It means most when it comes with action: checking your breasts, going for screening or giving.
What does a pink ribbon stand for?
A pink ribbon says three things: that you care about people affected by breast cancer, that you remember those who have died, and that finding breast cancer early matters. People wear it on clothes, add it to profile pictures, and see it on products sold to raise money.
Where did the pink ribbon come from?
The Estée Lauder Companies’ Breast Cancer Campaign was founded in 1992 by Evelyn H. Lauder, with the launch of the pink ribbon, which she co-created with Alexandra Penney, then editor-in-chief of Self magazine. The ribbon spread quickly and is now used by breast cancer organisations around the world.
For the fuller story, including how October became pink, read our pink ribbon history.
Source: The Estée Lauder Companies: the Breast Cancer Campaign
Is there a pink ribbon emoji?
Not exactly. Emoji sets include a reminder ribbon (🎗️), which most phones show in yellow or gold, and a pink heart (🩷). Many people use the two together, or a pink ribbon image, for breast cancer awareness posts.
Source: Emojipedia: reminder ribbon
How can I use the pink ribbon to help?
- Pair it with a reminder to check your breasts or chest regularly so you know what is normal for you, and to see a GP or doctor about any change.
- Encourage friends and relatives to go for breast screening when invited. In England, women aged 50 up to their 71st birthday are invited every 3 years.
- If you buy a pink product, check how much goes to charity first.
- Give directly: every £25 can fund one complete screening for a woman who has never been examined.
Sources: NHS: how to check your breasts or chest; NHS: who breast screening is for; Breast Cancer Charity: how we estimate the cost of a screening
Frequently asked questions
Why is breast cancer awareness pink?
Source: The Estée Lauder Companies: the Breast Cancer Campaign
When should I wear a pink ribbon?
Source: WHO: Global Breast Cancer Initiative, Breast Cancer Awareness Month
Where can I get a pink ribbon?
Does wearing a pink ribbon actually help?
Sources and references
- The Estée Lauder Companies: the Breast Cancer Campaign
- WHO: Global Breast Cancer Initiative, Breast Cancer Awareness Month
- NHS: how to check your breasts or chest
- NHS: who breast screening is for
- Emojipedia: reminder ribbon
- Breast Cancer Charity: how we estimate the cost of a screening
This page is general information, not medical advice. A GP or doctor can advise on your own situation. Source links do not imply endorsement by the NHS or another organisation. See our editorial policy.